Clairo

Claire Cottrill began posting lo-fi bedroom-pop recordings online as a teenager, and the unexpected viral success of one such song brought her a wide audience before she had released a proper album. Immunity (2019), produced with Rostam Batmanglij, moved her sound toward fuller, more considered arrangements while keeping the intimate, conversational vocal style of her earlier bedroom recordings.

Cottrill has continued to develop a warmer, more acoustic-leaning sound on subsequent albums, drawing increasingly on 1970s soft-rock and folk influences she's cited from her parents' record collection. Her trajectory — from viral bedroom-pop artist to a songwriter working in dialogue with an older folk and soft-rock lineage — has made her a frequently discussed example of how that internet-era path can develop into a more traditional singer-songwriter career.